D&B's BTB WorldBase Reaches 50 Million

Share this content:
WorldBase, the Dun & Bradstreet global business-to-business marketing database, has added 5 million business records in the last 10 months and now contains more than 50 million records from more than 200 countries.


WorldBase was formed in 1991 to serve customer with cross-border business interests, and by 1994 it contained 35 million records. The rapid growth has stemmed from improved data collection abroad and the rapid rise of business startups in the United States. To accommodate such growth, Dun & Bradstreet, Murray Hill, NJ, has introduced a new numbering system known as Mod 10+5, which has expanded the universe of its DUNS number identifier.


WorldBase is available online to D&B contract customers via D&B Desktop Solutions or via the Internet.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above