D&B Launches Market Insight

Share this content:

D&B, a provider of global business information, tools and insight, debuted Market Insight, a web-based application that combines a company's marketing database with the records of D&B's global database.

According to Short Hills, NJ-based D&B, Market Insight lets marketers enhance and analyze the information they already hold on customers and prospects by overlaying the data D&B holds on those same customers.

More specifically, the solution can identify a company's most valued customers, pinpoint prospects that look like a company's most profitable customers, identify cross- and up-sell opportunities within a corporate family tree and generate robust prospect lists.

D&B said Market Insight does not require extensive data expertise or IT resources to deploy, but rather, can be downloaded directly from D&B to a laptop or desktop. The application can be accessed through any standard Internet browser.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above