*D&B Announces Web-Enabled Version of Database Tool

Share this content:
LAS VEGAS -- Dun & Bradstreet, Murray Hill, NJ, announced a Web-enabled version of its flagship database marketing product called D&B Market Spectrum at the NCDM conference here yesterday.


D&B Market Spectrum is a decision-support tool that will allow users to combine their customer data with information from D&B's global database to support highly targeted direct marketing and sales initiatives.


Product benefits include the ability to help analysts, sales force professionals, managers and executives pinpoint precise data on customers and prospects and access a variety of possible views of information about potential and existing accounts. The tool also can link disparate customer and third-party databases by assigning a D&B D-U-N-S Number to each business.


D&B Market Spectrum is available for new customers at an initial yearly license fee of $15,000, plus data and customization costs. Existing D&B Market Spectrum customers will be upgraded for an initial yearly license fee of $10,000, plus data and customization charges based on customer requirements.
Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here