D&B, Acxiom Expand Data-Sharing Agreement

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Acxiom Corp. and Dun & Bradstreet have expanded a 1999 agreement in which Acxiom used marketing information from D&B's business databases with its own data, the two companies said yesterday.


The 1999 agreement also let D&B expand its database by including Acxiom's data on small businesses and use Acxiom's consumer data and data-linkage technologies.


Terms of the expanded agreement include:


• Acxiom's AbiliTec Customer Data Integration software now will deliver D&B D-U-N-S Numbers directly from this platform. The D&B D-U-N-S Number is a unique, nine-digit identification sequence that provides identifiers of single business entities, while linking corporate structures.


• D&B will sell Acxiom's AbiliTec software to its global business marketing information clients.


• Acxiom will provide D&B global business information as part of its AbiliTec-driven CDI solution.


• D&B will sell Acxiom's InfoBase consumer data products globally. Acxiom will sell D&B's business marketing data products globally.


The companies said a key part of the alliance involves the ability to deliver the D&B D-U-N-S Number through AbiliTec. This, they said, will let customers identify and market to businesses at the most granular level -- at their multiple and most remote business sites.


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