DataInsight Launches Web-based Campaign Management Tool

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DataInsight, Golden, CO, a database marketing systems provider, announced the availability yesterday of its Web-based campaign management system called eVista

eVista allows businesses to market specifically to individual customers through campaign management features supported by the collection and transformation of Web server and e-commerce data.

Steve Helle, CEO of DataInsight, said the system's analysis, tracking and campaign management capabilities allow companies to ensure businesses to send the right message to the right customer at the right time.

eVista features include: online and offline campaign management ; dynamic, rule-based, real-time campaigns; e-mail and pop-up browser media; efficient transformation of Web server and e-commerce logs to databases prepared for analysis; translation of site map to business terms; individual-level detail; e-mail click-through tracking; full integration with sophisticated business intelligence suite; and page filtering.

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