Database Products & Services

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IntelliCIS, IntelliQuest

The Marketing Information Solutions division of IntelliQuest, Atlanta, has announced the availability of the first three product lines in its Intelligent Customer Information System (IntelliCIS): Information, Enhance and Insight.

According to IntelliQuest, using the products together will improve the technology marketer's ability to identify and segment customers and prospects to develop more effective customer acquisition and retention programs. Each of the product lines will provide users with something different:

* Information will provide data to help clients better identify and understand their customers.

* Enhance will append specific information, such as demographic and lifestyle, to customer data and provide data cleansing and processing services giving the user actionable data.

* Insight is devoted to professional development which entails consulting and training in database marketing.

"IntelliCIS adds value and intelligence to customer and prospect data, thereby facilitating better marketing and sales decisions," said Diane Stuckey, vice president of marketing for IntelliQuest's marketing information solutions division.

IntelliQuest is a provider of marketing information solutions for the technology market.

For more information, call 770/612-8008.

New View, SPSS, Metromail

Metromail Corp., Lombard, IL, a provider of database marketing products and services, will be offering SPSS Inc.'s New View analytical reporting software to its Insource enhancement database customers.

The software will be bundled with a customer's Insource data on CD-ROM and will allow users to perform analysis and reporting at their desktops, replacing standard printed reports. SPSS is a source for reporting, analytical and modeling software products.

New View will let marketers perform interactive analysis without continually running new queries. Users also will be able to embed pivot tables and graphics in reports, presentations and e-mail for easier analysis and presentation.

For more information, see

MapLinx, IMSI

International Microcomputer Software Inc. (IMSI), San Rafael, CA, a developer and publisher of software for corporate and home markets, has introduced the MapLinx Professional customizable data-mapping business application.

MapLinx maps data from most database, spreadsheet and contact manager programs, including ACT, Access, Excel and Goldmine.

According to IMSI, MapLinx creates a snapshot of a business, letting users see where their customer lists, prospects and other business data are or are not. As a result, it will help professionals analyze their businesses' demographics and geographic trends.

"As businesses grow and extend their area of operation, it is essential to know that they are expanding into profitable areas for their products and services," said Dean Scott, general manager of IMSI's office products division. "MapLinx Professional helps business conduct this analysis through visual representations of their data."

It will be available in software retail outlets for $99.95.

For more information, see

Tactician 4.1, Tactician

Micro-marketing solutions developer and provider Tactician Corp., Andover, MA, has announced the release of Tactician 4.1, an analysis search engine for micro-marketing and business mapping.

The software will let users derive solutions to complex micro-marketing problems in sales and service management, retail site analysis and selection, product merchandising and promotion and target marketing.

Features include a travel time function, grid mapping, boundary merging, map output enhancements and gradient color sequences, as well as label movement and color site markers.

For more information, call 978/475-4475.

Enterprise Reporter, SAS

SAS Institute, Cary, NC, has announced that its SAS Enterprise Reporter software is available in Beta release. Enterprise Reporter enables nontechnical users to create formatted reports from data warehouses and data mining and to disseminate the results on everything from paper to the Internet.

Reporter is designed for Windows 95 and Windows NT-based PC users. It works in a client/server environment and supports multidimensional as well as traditional forms of data.

"Enterprise Reporter completes the SAS end-to-end solution for data warehousing, OLAP, and presentation-style reporting," said Donna Torrence, SAS Institute program manager for Enterprise Reporting. "It is used to locally view and generate customized reports needed on a daily basis for decision making."

For more information, see

Navimark 1.0, Naviant

Naviant Technology Solutions, Philadelphia, has announced the release of Navimark 1.0., which integrates tools from MicroStrategy and Exchange Applications.

Navimark will let companies take advantage of a prepackaged, enterprise-wide customer relationship marketing solution. It includes data warehousing, campaign management, query management, data mining and analysis, data cleansing and decision support reporting with standard Web-based browser interfaces.

"Businesses are migrating from product-centric to customer-centric practices because increased competition has created a demand for more sophisticated customer relations," said Mike Green, president and CEO of Naviant. "We have integrated the best tools for delivering a comprehensive customer relationship marketing solution."

For more information, call 617/591-3038.

Business Intelligence, IBM

IBM, Somers, NY, has announced a companywide initiative, consisting of products, consulting, services, sales, specialists and partnerships that will focus on the business intelligence (BI) market, which is predicted to be worth as much as $70 billion by the turn of the century.

Business intelligence involves management, gathering and the analysis of data to provide information that can be distributed throughout an enterprise and used to improve decision making.

To help work with this market, IBM unveiled an integrated portfolio of industry-specific data analysis and marketing applications, data mining, data warehouse and data-mart software.

For more information, see

National Publishers, KnowledgeBase

KnowledgeBase Marketing Inc., Chapel Hill, NC, has introduced the National Publishers Database developed by IRA, another KnowledgeBase Marketing company.

The database is a file of 20 million mail-order magazine subscribers and continuity book buyers that can be chosen by 14 lifestyle-based categories. It divides customers into categories based on their propensities to engage in certain types of activities based on purchase information.

Each of the consumers can be selected and enhanced by demographic and compiled demographic data from IRA's AmeriLINK database of more than 175 million individuals. Information such as sex, exact age, income and presence of children is available. Base cost for each category is $50 per month with additional selects ranging from to $2.50 to $10.

KnowledgeBase Marketing is an end-to-end provider of integrated marketing solutions.

For more information, call Bob Sher at 847/433-6662.

ValEX 2.0, Exchange Applications

Database marketing software provider Exchange Applications, Boston, has announced the release of its ValEX 2.0 campaign-management software, which will let database marketing professionals execute continuous streams of communications to customers and prospects.

According to the company, ValEX 2.0 will let marketers execute campaigns that improve customer retention, customer acquisition, cross-selling and customer profitability.

The software automates the execution of multiple campaigns staged over scheduled time slots and can run the same campaign multiple times, using refreshed contact lists derived from database updates. The campaigns will initiate through both time- and event-based triggers.

For more information, call 617/737-2244.

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