Database Marketer Bzezensky Dies
Bzezensky joined ICT Group in 2000 to launch the teleservices company's database marketing unit. A 20-year veteran of the industry, Bzezensky had worked as an independent consultant, providing service to companies including AT&T, Texaco, Doubleday, Aetna U.S. Healthcare and T. Rowe Price.
Bzezensky also held executive positions at DirectCom Inc., a database marketing systems supplier. He was a member of the Direct Marketing Association, American Teleservices Association and American Statistical Society.
He is survived by his wife and three children.