Database Management for Hospitality Industry

Share this content:
Group 1 Software, Lanham, MD, debuted DM1 Corporate Hospitality, its enterprise marketing automation system, earlier this month.


The system provides hospitality marketers with enterprisewide features to understand and serve their guests better and to develop one-to-one customer communications. DM1 Corporate Hospitality also offers data hygiene and enhancement capabilities and provides analysis through ad hoc query and online analytical processing software, data visualization, modeling, reporting and campaign management. It incorporates third-party technologies from companies such as Oracle, Cognos, Dimensional Insight and MapInfo.


Whether installed at a company or used as an application service provider, users can access the suite via the Internet. The solution also can be implemented more quickly because it is a template solution rather than a fully customizable offering, which it had been in the past.


For more information, call 301/731-2300.


Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here