Database Connects Luxury Hotels With Travelers

Share this content:
Capitalizing on forecasts of increased leisure travel this summer, database marketing firm Thomas, Townsend & Kent announced the rollout last week of e-mail marketing programs that let independent hotel properties communicate directly with 800,000 affluent travelers who requested information for their vacation plans.


Through its Web site, www.statetourismboard.com, TTK captures requests from consumers and records them in its proprietary Affluent Americans Database. It then e-mails exclusive offers from travel marketers based on those interests.


"When these affluent consumers tell us they're interested in information on a specific destination, our research has shown that most will finalize their travel plans within 30 days," TTK executive vice president Roy Weiss said. "Using the immediacy of e-mail, we can present a hotel marketer's message to a prospect during that critical decision window."


E-mail programs include advertorials in TTK's travel e-magazines and a customized e-newsletter on a single property's specific promotions.


Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above