Data is the foundation of organizations

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The old saying “May you live in interesting times” has an unusually chilling ring to it these days. The end of 2008 through early 2009 has been one of the most challenging times marketers have faced in years. However these “interesting times” can be viewed just as they were the last time things got tough: as an opportunity for even greater success for our clients and prospective clients.

Data is the foundation of every organization. If an organization didn't have data there would be no need for existence. Financial companies would be out of business if they didn't have customers who spend, save or invest money. These transactions are recorded and tied to a customer each and every time they occur. Data provides companies in the financial, telecommunications, healthcare or any other vertical the ability to examine key metrics and make informed decisions with respect to trends business users see in their data.

How can your data influence better decisions that add value to customers, while minimizing overhead and increasing ROI? Get the right data, to the right people, at the right level of the organization, at the right time — it's as simple and as complicated as that.

John Kirkland is the president and COO of MLS Data Management Solutions.

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Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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