Data is the foundation of organizations

Share this content:

The old saying “May you live in interesting times” has an unusually chilling ring to it these days. The end of 2008 through early 2009 has been one of the most challenging times marketers have faced in years. However these “interesting times” can be viewed just as they were the last time things got tough: as an opportunity for even greater success for our clients and prospective clients.

Data is the foundation of every organization. If an organization didn't have data there would be no need for existence. Financial companies would be out of business if they didn't have customers who spend, save or invest money. These transactions are recorded and tied to a customer each and every time they occur. Data provides companies in the financial, telecommunications, healthcare or any other vertical the ability to examine key metrics and make informed decisions with respect to trends business users see in their data.

How can your data influence better decisions that add value to customers, while minimizing overhead and increasing ROI? Get the right data, to the right people, at the right level of the organization, at the right time — it's as simple and as complicated as that.

John Kirkland is the president and COO of MLS Data Management Solutions.

close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above