CVS Boosts DM to Promote New Medicare Plan

Share this content:
CVS Corp., Woonsocket, RI, the parent company of CVS/pharmacy, announced a strategy yesterday to serve the 42 million Medicare beneficiaries eligible for the new Medicare prescription drug benefit that takes effect Jan. 1.


The Medicare Prescription Drug, Improvement and Modernization Act of 2003 created the drug benefit known as the Medicare Part D plan. Pharmacies and insurers are ramping up their marketing and sending direct mail this fall to the elderly explaining the complex program and its benefits.


Under Medicare rules, the advertising could not begin until this past weekend.


Part of CVS' plan involves dedicating space in its Sunday ad circular with circulation of 48 million, sending direct mail to 1 million ExtraCare cardholders and advertising in magazines such as Reader's Digest and Prevention.


Beginning Oct. 16, Medicare Information Centers will be set up in 5,400 CVS/pharmacy stores nationwide. The displays will feature a "Show-Me Guide" explaining how the drug plan will work; a guide to help individuals select a plan that best meets their needs; and materials from a number of private managed care and insurance companies offering Medicare 2006 prescription drug plans.


Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


DM News will debut its latest weekly e-newsletter, DM News' Database Marketing & Data Services Weekly, Thursday, Oct. 6. To make sure you receive all the coverage of new database marketing services and solutions, case studies of successful applications, white papers from experts and suppliers and news of campaigns, contracts, people and companies in the database marketing, CRM and data services field, register below:


http://www.dmnews.com/cgi-bin/newslettersub.cgi


Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above