Customer Insight Changes Name
The new division will increase Experian's database offerings by delivering software applications and marketing solutions to the financial, insurance, energy and telecommunications industries.
Data business linked to marketing activities grew 35% and created 650,000 U.S. jobs between 2012 and 2014, DMA reports.
A new report reveals the challenges with customer data and the steps marketers are taking to fix them.
There's nothing new about it. Think magazine subscription lists. But now it's been ramped-up and real-timed by programmatic platforms.