Customer Insight Changes Name
The new division will increase Experian's database offerings by delivering software applications and marketing solutions to the financial, insurance, energy and telecommunications industries.
Company of the Week
Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.
The marketer looked from human to bot and bot to human again; but already it was impossible to tell which was which
In-house AI puts the predictive in partner marketing
Experian's Targeting unit remains true to its big data roots, says Kevin Dean