Customer Communications Group Signs Hastings Entertainment

Share this content:
Hastings Entertainment Inc. has selected Customer Communications Group, Denver, a full-service marketing agency, to integrate Hastings' marketing initiatives across core operations and to strengthen multichannel shopper loyalty, CCG said yesterday.


Hastings Entertainment, Amarillo, TX, a multimedia entertainment retailer, operates 142 superstores and an e-commerce site, www.gohastings.com.


CCG is creating a customized application to consolidate Hastings' customer transaction information and develop marketing campaigns that reflect individual customers' buying preferences, regardless of where and how they shop. This enterprisewide project will provide a complete marketing automation solution, from initial querying to campaign management and response analysis.


Jupiter Communications analyst Michele Rosenshein said multichannel shoppers spend up to 30 percent more money than single-channel shoppers, yet most retailers are not identifying these customers and marketing to them properly.


CCG will start by tracking individual customer transactions across multiple channels, analyzing customer information and creating customer profiles.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above