CSO Reveals Sales Trends for 2004

Share this content:
Though 53 percent of companies in a CSO Insights study released yesterday have implemented a CRM system, only 26 percent of those firms were achieving significant performance improvements.


CSO Insights, Boulder, CO, is a research firm specializing in benchmarking sales and marketing excellence. Its annual study surveys sales organizations at more than 4,000 firms worldwide.


Sponsored by CSO Insights and CRMguru.com, with additional support from Selling Power magazine and Search CRM, the survey also found that the top challenge cited for CRM initiatives was populating systems with accurate data and then maintaining the accuracy of that information.


Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here