CSO Reveals Sales Trends for 2004

Share this content:
Though 53 percent of companies in a CSO Insights study released yesterday have implemented a CRM system, only 26 percent of those firms were achieving significant performance improvements.


CSO Insights, Boulder, CO, is a research firm specializing in benchmarking sales and marketing excellence. Its annual study surveys sales organizations at more than 4,000 firms worldwide.


Sponsored by CSO Insights and CRMguru.com, with additional support from Selling Power magazine and Search CRM, the survey also found that the top challenge cited for CRM initiatives was populating systems with accurate data and then maintaining the accuracy of that information.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above