Crumpler offers beer-for-a-bag campaign

Share this content:

Handbag retailer Crumpler Bags is running a beer-for-a-bag campaign to draw customers into its stores in New York.

From June 9-17, customers can bring a six-pack of beer to either of Crumpler Bags' two Manhattan locations and exchange it for a bag.

"It's a great way to build relationships with our customers," said Lindsay Cousley, general manager of Crumpler USA.

A selection of the company's messenger, laptop and photo bags will be offered in exchange for specific varieties and quantities of beer giving customers about a 40 percent discount. One case of Coopers and four Foster's large "oil cans" can be traded for a Barney Rustle Messenger bag, which normally retails at $95, or a Moderate Embarrassment laptop satchel, which normally retails at $80.

The sale has been running for five years across Australia where Crumpler is based. It was introduced to New York last year, when more than 1,000 customers exchanged beer for bags.

On the last day of the sale participants will be invited to a party to sample the collected beer. The remainder will be donated to art, charity and sporting events.

"Last year most of the customers spent about half an hour hanging out in the store during the promotion," Mr. Cousley said. "Beer is a great common denominator."

close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above