Cruise Line Sails With Intellidyn

Share this content:
Intellidyn Corp., Hingham, MA, said yesterday that it was selected to provide data and analytics for Viking River Cruises' customer acquisition efforts.


Intellidyn is an aggregator and provider of credit, transactional, demographic and behavioral business-to-consumer data. It will give Viking River Cruises transaction-level data that the cruise operator will manage in-house and use for prospecting campaigns.


Viking River Cruises targets consumers with offers for cruises along the rivers of Europe, Russia and China.


"Our approach is to use highly predictive, transaction-level data to identify known travelers -- especially those known to take this type of excursion," Intellidyn CEO/president Peter Harvey said in a statement. "Typically, when we create models for the travel industry, our clients experience booking rate increases three to five times greater than with their traditional marketing approaches."


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here