CRM Service Designed for Small, Mid-Size Firms

Share this content:
Neteos Inc. Monday launched eRMNOW!, a customizable customer relationship management solution for small and medium-size businesses. This service allows companies to unify sales, marketing and support activities in a single database.


The eRMNOW! service is available in three modules: eRMMarketing for marketing, campaign, lead and channel/partner management; eRMSales for account, opportunity, contact, activity and pipeline management; and eRMSupport for installation, support case and knowledge base management.


The eRMMarketing module can track and measure program effectiveness, import lead information directly from a firm's Web site, automatically follow up leads and assign them based on business processes, as well as remove duplicates.


The eRMSales module assigns and schedules account activity, synchronizes new leads with existing customer data and tracks upgrades and contract extensions.


The eRMSupport module links service incidents to customer histories; logs support cases; monitors warranty, maintenance and service contracts; and provides a self-support knowledge base for rapid problem resolution.


"The real message is that this is the first Web-based CRM solution to bring the home page and business partners together in a way that is closed loop, where everybody is operating using the same data and business environment," said Dave McNamara, vice president of sales and marketing for Neteos Inc., Burlington, MA.


Neteos believes its relatively inexpensive solution will serve a market that isn't interested in expensive client server systems or small, ineffective sales automation tools, according to McNamara. "We're targeting businesses that earn between $50 and $350 million."


Acting as an application service provider, Neteos makes the database accessible at all times from any Web browser. This turnkey service, which can be fully integrated with Microsoft Windows, Word and Outlook, can be up and running in days. The cost is a per-seat monthly fee of $50 to $150.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above