CPM, Hospital Group Team for Database Effort

Share this content:
The Michigan Health & Hospital Association Service Corp. agreed to assist health and database marketing agency CPM Marketing Group in serving the state's healthcare providers, the company said yesterday.

The service corporation, part of the Lansing, MI-based Michigan Health & Hospital Association advocacy group, will lend its Interactive Data System to the partnership.

CPM, Middleton, WI, will provide database, predictive segmentation and variable digital imaging capabilities. Together, they will provide database and marketing services to the association's member organizations.

Financial terms of the partnership were not disclosed.

This is a 40 Under 40 Profile. Click here to see all profiles as well as previous year's winners.

Loading links....

Next Article in Data/Analytics

Sign up to our newsletters

Latest Jobs:

Featured Listings