Coupon Industry Veteran Lillis Dead at 53
Before joining the St. Petersburg, FL, cooperative direct mail company, Lillis was executive vice president at Catalina Marketing and a regional president of Advo Inc., two other coupon-distribution concerns.
His previous experience included stints at packaged goods companies, including Phillip Morris, Borden and Sara Lee. He also served as chairman of the Coca-Cola Bottlers' Distribution Council for the U.S.
Lillis was a frequent speaker at direct marketing, retail and grocery conventions.
He is survived by his wife Sharon and three children.