Coremetrics to Capture Data for Nortel

Share this content:
Nortel Networks Corp. yesterday chose Coremetrics Inc. to provide customized data capture and storage services for its corporate Web site.


San Francisco-based Coremetrics will capture visitor activity data from the Nortel corporate site to provide the Brampton, Ontario, company with a complete source of information about online customer behavior. Nortel will use Coremetrics' customized data capture technology and the Core Data Platform to improve Internet business performance and increase overall customer satisfaction.


Coremetrics will gather online customer data directly from the visitor's browser, recording interactions in real time. The customer information will be stored in the Core Data Platform, a hosted data warehouse.


Information from the Core Data Platform will be delivered to Nortel nightly for analysis of Web site usability and performance.


Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above