Coremetrics signs three-year contract extension with Ann Taylor

Share this content:

Web analytics and precision marketing solutions provider Coremetrics has signed a three-year renewal contract to provide AnnTaylor Stores Corp. with a suite of on demand solutions designed to optimize the company's online marketing and merchandising activities, site navigation, content and tools.

New York-based Ann Taylor is a women's specialty clothing and accessories retailer that operates 856 stores in 46 states, the District of Columbia and Puerto Rico. The company also sells merchandise through its online stores-- www.anntaylor.com and www.anntaylorloft.com.

San Mateo, CA-based Coremetrics' precision marketing solution is powered by LIVE Profiles, which enable businesses to perform detailed data mining. Using LIVE Profiles, companies can target customers based on their behavior, building a multichannel view that allows businesses to attract high-value customers, optimize their Web experience and increase their lifetime value.

Coremetrics said it differentiates itself in the marketplace with its integrated digital marketing platform, which offers insights to maximize a business's digital marketing activities--from guiding the performance of creative, to optimizing each customer's experience throughout the purchase cycle, to measuring and comparing various activities that drive traffic to its sites.

close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above