Coremetrics Signs 3 More Retailers
The retailers will use Coremetrics Online Analytics 2004, a Web analytics platform that captures and stores all customer and visitor click-stream activity to build Lifetime Individual Visitor Experience profiles.
Andy Monfried of Lotame on the blurring lines between martech and adtech
Ran Sarig of Datorama talks about the insightful, and often unexpected, ways clients use their data integration engine
Sara Spivey, CMO of Bazaarvoice