Coremetrics, Offermatica Team to Boost Online Conversion

Share this content:
Coremetrics, a provider of hosted Web analytics and marketing solutions, and Offermatica, a provider of hosted testing and optimization services, said yesterday that they partnered on integrated A/B and multivariate testing capabilities for high-volume e-commerce companies.


The partnership lets joint clients automate testing of consumer response to different Web site environments. Clients can test and analyze numerous site experiences simultaneously to quickly determine how changes to copy treatment, discount level, shipping options and product suggestions affect response rates.


"The costs of getting customers to my site have increased 100 percent over the past year," said John Howard, founder/CEO of Carrot Ink, who tested the service. "To stay profitable, I need these visitors to convert at a higher rate. We were able to quickly test 81 different combinations of four key elements on our home page to find the best combination of promotions and copy. This made a huge impact: We saw an almost 20 percent lift in conversions by making one simple change to the call to action on our main navigation zone."


Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here