Coremetrics 2007 Enables Rapid Response Marketing With Real Time Web Analytics

Share this content:

Web analytics solutions provider Coremetrics has launched a suite of tools that enable organizations to implement more scientific, data-driven and proactive online marketing programs.

The suite, Coremetrics 2007, builds on the company's Web analytics platform, enabling marketers to turn granular analytical data into clear marketing activity plans instantly.

San Mateo, CA-based Coremetrics said Coremetrics 2007 delivers automated cross-sell recommendations based on visitor behavior; enhanced analytics enabling highly intelligent and automated marketing strategies; and multichannel analytics with IBM WebSphere Commerce.

The suite is delivered in an on-demand, software as a service model that includes ongoing support by a team of business and analytics advisors. Coremetrics works with clients across all industries including the travel, financial, media, content and retail sectors, to help businesses achieve their online marketing objectives.

The new features in Coremetrics 2007 use the power of Coremetrics LIVE Profiles, the industry's leading record of all visitor behavior cross-session activity, making it easier for online managers and marketers to act on the data and make informed, targeted business decisions.

The Real Time Monitor application within Coremetrics 2007 is a graphical dashboard that provides both standard and customized key performance indicators, enabling individuals to tailor metrics to their unique needs, and to map them to a specific campaign that is under way, in real time. The combination of tailored Knowledge Performance Indicators and immediacy of information enables organizations to track the results of their marketing campaigns or Web site changes and respond promptly to improve results.

In addition, Real Time Monitor supports integration of RSS feeds, enabling input from other data sources such as intranets, inventory systems, POS applications, or even external news and blog sites.

Coremetics also said Cheyenne, WY-based casual and outdoor apparel retailer Sierra Trading Post will be using Real Time Monitor to optimize campaigns and is looking forward to using it to boost holiday sales.

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here