CoolSavings Debuts EZ Opt-in

CoolSavings Inc. yesterday announced EZ Opt-in, which provides companies contact information for CoolSavings members who agree to be added to the advertiser's database.

CoolSavings said EZ Opt-in lets advertisers improve online customer relationship management initiatives. The service provides advertiser placement during the most active consumer experiences on, such as the CoolSavings' member registration process, and through specialized, category-specific e-mail newsletters and solo e-mails sent on the advertiser's behalf.

CoolSavings, Chicago, has more than 21 million members, with more than 600,000 new consumers registering monthly for the online direct marketing and media company's service.

To ensure against consumers receiving unwanted communications, EZ Opt-in is configured by default to require that members check the sign-up box in an advertiser's offer. It also prominently features the advertiser's logo and clear permission language.

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