Consumers walk away from RapLeaf after media reports

Share this content:

Internet tracking firm RapLeaf is facing a backlash from consumers this week after The Wall Street Journal investigated the company's role in compiling and selling customer data to marketers.

A “few thousand” consumers opted out of RapLeaf's services on Monday, Joel Jewitt, the company's VP of business development, told the Journal.

The reports come as marketers are trying to avoid becoming the target of future privacy legislation or regulation. Industry groups launched a self-regulation program to that end this month.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here


Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above