Columbia House Starts Selling Video Games

Share this content:
Columbia House said yesterday that it is selling video games for all of the major console platforms through mail order.


The Columbia House Co., New York, already has made video games available to people who buy DVDs and to music club members in mid-July, when the games will be available to all 11 million members of both clubs. The company has signed a strategic consulting agreement with Majesco, a developer, publisher and distributor of games.


"The marketing and selling of video games makes sense on many levels -- extending our product offerings while significantly improving our members' experience," Columbia House chairman/CEO Scott Flanders said in a statement. "It's a very natural progression of the Columbia House business."


Initially, 100 SKUs will be offered. The company said it plans to launch a separate video game club as sales grow. The games will be offered for Sony's PlayStation2, Microsoft's Xbox and Nintendo's GameCube and Game Boy. Though PC games won't be sold, Columbia House also is looking into offering downloads of PC games.


Columbia House is the world's largest direct marketer of music, videos and DVD home entertainment products. The company is a general partnership, acquired last year by the Blackstone Group, a private investment bank. Former owners Sony Corp. and AOL Time Warner Inc. retain minority interests.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above