Columbia House Names Outside List Manager

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After years of managing its own files, Columbia House yesterday appointed List Services Corp., Bethel, CT, as list manager of its music and movie club files of more than 10 million names.

The files include music club members, new members, completers, Latin music lovers, DVD club members, video club members and new movers.

The names on the files are direct mail and Internet buyers and are selectable by genre preferences.

This is a 40 Under 40 Profile. Click here to see all profiles as well as previous year's winners.

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