Columbia House Infomercial Asks Viewers to Vote, Then Buy
The 30-minute infomercial, "The Columbia House Hall of Fame," which was produced by Weiser Films, Chappaqua, NY, began a sporadic regional test run late last month that concludes today. Initial response has been positive, according to the company, although exact numbers are not yet available.
The infomercial presents viewers with a convincing awards show complete with a snappy host, celebrity appearances and inventive camera work while clips of each nominated series, including such classics as "Good Times" and "Star Trek," are shown.
"These shows are such classics, people instantly respond to them," said Sandy Weiser, owner and producer at Weiser Films. Once they have reached an operator and chosen their favorite, viewers are offered the first show in that series.
The infomercial also has a companion Web site, www.tvgreats.com, where interested viewers can buy the videos directly and vote by entering an e-mail address. Columbia House will then e-mail the customer updates on features and new products at the site.