Coldwater Creek Selects Coremetrics

Share this content:

Hosted web analytics provider Coremetrics said yesterday that Coldwater Creek Inc. has selected it to improve visibility of customer behavior on its website, www.coldwatercreek.com.

Headquartered in Sandpoint, ID, Coldwater Creek Inc. is a specialty retailer of women's apparel, jewelry, accessories and gifts.
The knowledge the company will get from analyzing its online behavioral data is expected to improve site design, decrease abandonment and help the company make strategic data-driven decisions on future project goals, Coldwater Creek said.


Coldwater Creek also plans to drive more targeted programs in which the deep analysis from Coremetrics, San Mateo, CA, will become a crucial part of its new program strategies and decision-making.


The company plans to use Coremetrics' visitor path reports to delve into customer post-purchase behaviors. For example, Coldwater Creek Inc. will be able to cite the number of path pages visited and source abandonment to broaden its understanding of site usability and target problem areas to increase conversion.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above