Co-op Mailer Targets Home Buyers and Sellers

Share this content:
Home-Link Services yesterday debuted a co-op direct mail vehicle targeted at home buyers and sellers called the Home-Link New Home Savings Pack.


According to Shelton, CT-based Home-Link, the savings pack provides three benefits for marketers:


• Time-targeted marketing aimed at buyers and sellers immediately before and after moving.


• Reaching an audience of active buyers since during the moving process buyers and sellers shop across many categories of products and services.


• Marketing support by real estate sales associations and moving coordinators alerting customers to look for the offers in the mail.


The initial drop is scheduled for early 2002.


Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here