CMG Information Acquires Accipiter

Share this content:
Direct marketing and Internet investment company CMG Information Services Inc. announced that it has acquired online ad-management software company Accipiter Inc. for $35 million in CMG stock. According to a statement released by CMG, Andover, MA, Accipiter will merge with CMG subsidiary Engage Technologies, which CMG says has the world's largest database of behavior-based profiles of anonymous Web-site visitors. According to CMG, Accipiter's AdManager software is in use at more than 1,000 Web sites, including InfoBeat, CNET, Lycos, MSNBC and Prodigy. According to the release, Engage/Accipiter will offer a more comprehensive Internet profiling, targeting and ad-delivery system to clients than is available from either firm.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above