ClientLogic Acquires Marketing Automation Vendor

Share this content:
ClientLogic Corp., Nashville, TN, a marketing services and fulfillment company, is expected to announce at this week's National Center for Database Marketing conference in Orlando, FL, that it has acquired MarketVision Inc., a Denver-based marketing automation vendor. Terms of the agreement were not disclosed.


MarketVision sells a relationship marketing tool that tracks inter-relationships among a company's network, including suppliers, affiliates, salespeople, customers and prospects. The relationship model can be integrated into a customer relationship marketing tool, allowing for a more complete view of contact points. Sun Microsystems Inc., Palo Alto, CA, is one of MarketVision's largest customers.


"We are taking MarketVision's core relationship engine and putting it as the base of every other thing that we do," said Bob Fetter, chief marketing officer. "We will build our call centers, Web sites and distribution and fulfillment systems around MarketVision's relationship engine."


According to Fetter, the acquisition gives ClientLogic a "key piece of what we were missing."


ClientLogic was formed in 1998 when Onex Corp., Toronto, a holding company that specializes in building large outsourcing companies, decided to enter the CRM space. Onex merged several firms together, including its subsidiary North Direct Response Inc., an inbound call center; Softbank Services Group, the Internet-based order taking and customer service arm of Softbank; LCS Industries Inc., an integrated direct marketing company; and CRI, a catalog fulfillment and distribution company. In October, ClientLogic also announced its acquisition of Cordena Call Management, a Netherlands-based customer service provider.


ClientLogic, which had FY99 revenues of $225 million, is targeting companies ranging from small Internet start-ups to established Internet companies to traditional Fortune 500 companies.


However, unlike many CRM companies today, Fetter said ClientLogic is not targeting companies in traditional vertical delineations or offering specific solutions for markets such as financial services, retail or utilities. Instead, it's going after companies that are entering the direct or online channel for the first time.


The key benefit for ClientLogic's customers, according to Fetter, is the company's ability to offer solutions quickly.


Currently, ClientLogic is in the process of integrating all of its divisions and technologies together and is looking for acquisition opportunities in Latin America and the Asia/Pacific region.
Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here