Client X Client Taps Raab as President

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David M. Raab has been named president of Client X Client, a consulting and software firm specializing in customer value optimization.


Raab, a longtime industry consultant and DM News columnist, will oversee creation of consulting methodologies and software products based on Basking Ridge, NJ-based Client X Client's Customer Experience Matrix.


Client X Client captures operational and marketing interactions within a single, consistent framework.


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