Click Tactics launches New Mover program

Share this content:

Click Tactics Inc. has launched a New Mover program designed to help national and regional businesses more effectively connect with the more than 40 million homeowners and renters who move each year.

Waltham, MA-based Click Tactics is a multichannel marketing services provider of programs and technology that deliver more timely and relevant customer communications. Its New Mover program offers companies a way to communicate individualized messages to specific customers in a timely manner. With the average household spending $9,000 within the first three months of a move, timely and relevant communications is a must-have.

"Most new homeowners are primed to make purchases - from furniture to new appliances to cable TV. The question is not what will they buy, but rather who will they buy it from?" said Andrew Frawley, CEO of Click Tactics. "Being first in the home is critical for businesses. Click Tactics' New Mover program is designed to get companies in the door first and help them close the sale with targeted, relevant and timely marketing campaigns. Our customers can see up to a three times increase in sales by deploying our strategies."

In the past, new mover programs have typically been constrained to operate on a monthly basis, with customers receiving direct mail pieces up to eight weeks after a move, Mr. Frawley said. Because companies have been limited to the same static message with little to no customization or personalization their marketing programs have failed to deliver results. Mr. Frawley said Click Tactics' customized approach breaks that mold and lowers cost per acquisition.

Click Tactics' New Mover program uses data sources that provide timely and accurate information that is processed daily, enabling companies to be first in the home. This allows marketers to create a series of three messages in three weeks, if desired, enabling companies to deliver multiple messages before the competition delivers even one. Since no new home owner is the same , Click Tactics' approach enables businesses to tailor each message to a customer's specific needs based on who the customer is, which geographic location is closest, etc. Click Tactics' New Mover campaigns also can be quickly and easily measured, giving marketers the opportunity to evaluate multiple tactics and adjust their strategies in real time.

Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here