Claritas Updates Consumer Data Tool
New features include the Profile Creation Utility, which lets users code a raw customer file by geography for profiling in a three-step process.
Another new component is the ability to upload and download market and profile data for use with multiple Claritas products and to send data to other Claritas users.
New reporting features also are included in the new system.
Claritas is a division of VNU. More information about ConsumerPoint 3.0 can be found at www.claritas.com.