CLARIFICATION: Experian, FloNetwork Partnership
That database, which holds information on 205 million U.S. consumers, is not part of the alliance between the offline and online marketers, the reps said.
Company of the Week
PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.
Let's all panic, like we didn't know GDPR was ever really going to happen!!!
Here's a new angle on GDPR, likely one of many angles people haven't yet considered: Does web session recording count as collecting PII?
GDPR comes into force on May 25. Here's a timely look at its impact on B2B marketing and sales functions with Julian Archer of SiriusDecisions