CLARIFICATION: Experian, FloNetwork Partnership
That database, which holds information on 205 million U.S. consumers, is not part of the alliance between the offline and online marketers, the reps said.
Sara Spivey, CMO of Bazaarvoice
Whether it's gaining better understanding of changing market dynamics, or zeroing in on the best next message for every customer in your database, predictive analytics can deliver.
Three new, key data points are coming into focus