CLARIFICATION: Experian, FloNetwork Partnership
That database, which holds information on 205 million U.S. consumers, is not part of the alliance between the offline and online marketers, the reps said.
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The email intelligence provider launches a data service built on insights derived from two million inboxes.
Both can make a brand hot stuff if marketers use data to steer CX, says one data scientist.
The cross-channel DMP moves its platforms into Microsoft's Azure Marketplace.