Clairol Gets 14,000 Survey Responses

Share this content:
Clairol Inc., Stamford, CT, received 14,000 responses to an online survey the company ran in November. The survey, designed to boost brand loyalty for the hair care company's Herbal Essences line, allowed Clairol's target audience of teen-age girls and young women to vote at www.herbalessences.com for their favorite TV shows and stars.


Categories for the survey included sexiest TV actor, best comedy and best TV couple.


"We have a strong Generation X and Generation Y customer base," said Ellen Anderson, public relations manager of Clairol. "By using an entertaining and topical-cultural survey like this one, we hope to identify with our customer and strengthen our relations."

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above