Clairol Gets 14,000 Survey Responses

Share this content:
Clairol Inc., Stamford, CT, received 14,000 responses to an online survey the company ran in November. The survey, designed to boost brand loyalty for the hair care company's Herbal Essences line, allowed Clairol's target audience of teen-age girls and young women to vote at www.herbalessences.com for their favorite TV shows and stars.


Categories for the survey included sexiest TV actor, best comedy and best TV couple.


"We have a strong Generation X and Generation Y customer base," said Ellen Anderson, public relations manager of Clairol. "By using an entertaining and topical-cultural survey like this one, we hope to identify with our customer and strengthen our relations."
Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here