Citigroup's Caputo Honored as DM Woman of the Year

Share this content:
NEW YORK -- The New York chapter of Women in Direct Marketing International honored Citigroup's Lisa Caputo as Woman of the Year last evening at the Yale Club.

Caputo is president/CEO of Women and Company, a division of Citigroup Inc. that focuses on women's financial concerns. Its members account for more than $10 billion in assets at Citigroup. Caputo also serves as senior managing director of the company's Global Consumer Group.

Before joining Citigroup, Caputo was vice president at Disney Publishing and CBS Corp. She also served as deputy assistant to the president of the United States and press secretary to Hillary Rodham Clinton. In accepting her award, Caputo discussed how she ended up at Citigroup.

"The multitude of investigations of the Clinton White House I think forced self-examination," she said. "I was pulled into all of the investigations. I had to hire a criminal lawyer at the age of 28. I left the White House with a six-figure legal debt because of all the investigations. ... But it forced a lot of self-introspection that made me see the forest from the trees and say to myself, 'Yes, this is a heady game, but this is not the way you want to lead your life.'"

It was at this time that Caputo realized what she really wanted to do: come to New York and run a business. She also credited "the foresight of Citigroup and Sandy Weill and Chuck Prince [Prince is CEO of Citigroup and Weill is his predecessor], who had the insight to see that women were an underserved market in the financial services industry."

Paula Kelley, senior vice president of strategic delivery at Citi Cards, delivered the keynote address. In her introduction, Kelley discussed how Caputo manages to accomplish everything she does.

"It's partly due to the speed with which she works, which is apparently very fast, her ability to juggle many things ... and make it look easy, her ability to turn ideas into action and to get things done, and finally, her ability to slow down and to really listen."

Winners, selected by the WDMI/NY board of directors, need at least 10 years experience in direct marketing and made significant business and personal contributions to the industry.


Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above