Churchill Downs Incorporated Hires Shah to Lead CRM Effort

Share this content:
Officials at Churchill Downs Inc. said last week that the company, which owns and operates horse racing venues, will implement a customer relationship management initiative throughout its organization next year.


CDI, Louisville, KY, has hired Atique Shah as vice president of CRM and technology solutions to lead and implement the new CRM initiative. Shah will report to Andy Skehan, CDI's senior vice president of sales and marketing.


CDI's CRM program will create a business and technology foundation that will allow it to better identify, service and market to its customers. The initiative is expected to improve customer retention, smarter customer acquisition and customer use of products and services, the company said.


Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above