ChoicePoint offers 'move-event' marketing program

Share this content:

ChoicePoint Precision Marketing, a ChoicePoint company and provider of direct marketing solutions and database technology for the insurance and financial services industries, announced the availability of its "move-event" marketing program, which includes pre-mover, new mover and new homeowner data.

This program allows clients to reach potential and existing customers at crucial decision-making milestones during the move process, according to Alpharetta, GA-based ChoicePoint Precision Marketing.

According to the National Association of Realtors, more than 6.4 million existing homes were sold in 2006. Research shows an average household spends approximately $9,000 on products and services when moving into a new home.

ChoicePoint Precision Marketing's move-event marketing program connects marketers with consumers who have placed their home on the market and will most likely relocate within the next 60 to 120 days.

This pre-move period is critical, as many purchase decisions - for new products and services including mortgages, insurance, televisions, cable, telephone and other utilities - are made prior to or within a few days following a move. Additionally, post-move data about new movers and new homeowners is available to help marketers reach consumers about additional purchase decisions related to appliances, furniture and home improvement items.

close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here