ChoicePoint Debuts 3 DM Products

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ChoicePoint, Alpharetta, GA, released three solutions last week for business-to-consumer direct marketers of mortgage and insurance products.


Precision Director is a database marketing solution for midsize insurance and mortgage companies. It gives users access to consumer demographic, lifestyle and credit bureau data along with database and campaign management tools, analytics, reporting, creative and fulfillment options.


CampaignNow is a suite of tools to help mortgage lenders create and execute a direct marketing campaign within three weeks. It includes prospect data, response/profitability modeling, database technology, mail piece creation, lettershop services and response processing. The product serves the subprime mortgage industry.


MarketView Auto PRD Plus is an insurance list and scoring product. It uses a proprietary model to identify consumers likely to be good prospects for automobile insurance.


These products are available through the company's ChoicePoint Precision Marketing division, which can be found online at www.cp-pm.com.


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters

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