Children International Picks MicroStrategy

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Children International has selected the MicroStrategy Business Intelligence Platform as the standard for its business intelligence applications, MicroStrategy Inc., McLean, VA, said yesterday.

Children International, Kansas City, MO, is a nonprofit organization that aids poverty-stricken children, widows and families. Children International chose MicroStrategy for its performance, ease of use, pure Web design and rapid deployment capabilities.

A range of staff, including executives and administrative personnel, will use MicroStrategy software to analyze the group's more than 200,000 active sponsorships, track advertising buys and publish the results of its analyses to the rest of the organization. With the software, Children International will be able to measure response rates to ads, increase customer acquisition and strengthen customer loyalty.

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