Ceres Group, Econometrics Form Internet Venture

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Ceres Group Inc. and Econometrics Inc. yesterday agreed to form a venture, called QQBiz.com, to develop an Internet-driven, targeted database management and sales prospecting system.

The system will enable agents participating in Ceres' new QQLink.com business-to-business Agent Exchange program to access prospect profiles online.

Econometrics, a Chicago-based consumer and business research and database marketing firm, will provide database analysis and target profiling to identify prime sales prospects in real time on the Internet.

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