Cerasale: Nonprofits Must Urge Postal Reform

Share this content:
NEW YORK -- "Do you get nonprofit rates on your telephone?" Jerry Cerasale, senior vice president at the Direct Marketing Association, asked yesterday at a government affairs session at the DMA's Nonprofit Federation 2001 Nonprofit Conference.


Cerasale posed the question to drive home the importance of fundraisers getting involved in postal-reform issues, though he doubts reform will happen this year. Still, Cerasale urged nonprofit mailers to contact the DMA to find out how they can help push for it. Mailers also should prepare for another rate increase next year, he said, because the U.S. Postal Service is expected to file for one in October.


Another key concern for nonprofits these days is privacy.


"There are a lot of bills out there, and a lot more are coming," Cerasale said. "Charities need to be aware of how privacy legislation would impact their organizations."


Other issues addressed at the conference held at the New York Hilton and Towers included telemarketing regulations, data collection within schools, sales tax and spam.


Though some of these issues may not have affected nonprofits in the past, Cerasale recommended that organizations follow developments in each area, citing telemarketing as an example. Though nonprofits are currently exempt from do-not-call lists, he said, it could prove disastrous if a national list were created. Even if the exemption were upheld, such a list still would cause problems for nonprofits because of consumer confusion, he said.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above