Centerling, Experian Team on Affinity Programs

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Centerlinq and Experian, Schaumburg, IL, said yesterday that they would partner to offer a suite of services designed to strengthen the effectiveness of shopping mall affinity programs. Centerlinq, Los Angeles, said it is embarking on the venture to enable its growing list of shopping mall management and retail clients to succeed in the sophisticated direct marketing arena.

Using a custom Web interface developed by Experian, Centerlinq is going to offer its clients a range of functions to segment and profile the shopping habits of consumers, giving both mall developers and retailers the ability to better target their desired audiences. Since the installation of the first set of Centerlinq kiosks, consumers have been using Centerlinq to enroll in mall reward programs.

Centerlinq is a subsidiary of


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