Census Sampling Plan Is Fair, Clinton Says

Share this content:
President Clinton last week defended the sampling plan the U.S. Census Bureau has proposed for the 2000 census.


According to news reports, in a speech in Houston, Clinton said, "All of us just want an accurate count." He said the statistical sampling procedure the bureau has proposed is an "attempt to make sure that every American is really and literally counted. It's about gathering fair and accurate information."


Sampling determines the number and characteristics of people not reached by more conventional methods, such as door-to-door interviews and questionnaires. The administration supports the procedure as a way of compensating for the decline in the number of census respondents.


Statistical sampling extrapolates the characteristics of a large group by surveying a representative sample. The National Academy of Sciences, Washington, which was asked by Congress to examine census procedures and suggest changes, has recommended that the survey be augmented with statistical samples.


The outcome continues to concern direct marketers as Republican legislators criticize the Census Bureau's sampling plans. Some in the GOP think the procedure could be subject to political motivations as minorities -- who generally vote for Democrats -- also are traditionally underestimated in census counts. However, Clinton said endorsing sampling is a way to ensure accuracy, not an effort to boost Democratic fortunes.


"I think it's quite unfortunate that some in Congress have so vociferously opposed sampling, because improving the census shouldn't be a partisan issue," Clinton said. "It's not about politics, it's about people."
Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here