Cendant Leverages Marketing Reach to Entertainment Industry

Share this content:
Cendant Corp., New York, will leverage the vast network of marketing channels of its 40-plus brands and membership programs as a new source of advertising to sell to the entertainment industry and eventually other vertical markets, the company announced this month.


The new Cendant entertainment group will target movie and music studios, network and cable television with options to tap into a direct marketing juggernaut that the company claims handles 200 million inbound calls, 100 million Web-site hits and direct mail to 32 million members every year. It also can leverage more than 100 branded conferences attended by business owners and Cendant franchisees.


"Cendant is massive relationship factory," said Kirk Postmantur, who has been named executive vice president of the group. "We can offer powerful things at a much lower cost than traditional advertising for these studios."


Postmantur cited billing inserts, promotional recordings during the wait for a call center representative and call prompting for more information as examples of the advertising impressions Cendant can attach to its communications. The company can produce all the impressions inhouse and serve as a fulfillment partner.


In addition to its reach, Cendant targets and maintains a base of well-educated consumers age 18-49 that allocates a considerable amount of their spending to entertainment, Postmantur said.


The company is currently recruiting clients for its new services.
Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here