CDW Names Direct Partners for CRM

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Computer hardware and software company CDW appointed Direct Partners, Los Angeles, to handle customer relationship marketing.

This is the first time CDW named an agency specifically for direct marketing. The agency won in a four-month pitch involving five shops in the final round.

Direct Partners will create and execute mail and catalogs for CDW's business clients and prospects.

This is a 40 Under 40 Profile. Click here to see all profiles as well as previous year's winners.

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