CDNow, 7 Up Team Up for Contest

Share this content:
CDNow, Fort Washington, PA, and Dr Pepper/7 Up, Plano, TX, will team up on a joint promotion using custom music CDs as incentives for teens to buy specially marked 7 Up products.


The under-the-cap contest, called "Tune into 7 Up," offers $90 million in custom CD prizes seeded over 75 million 7 Up products. The contest will run until September.


Winners will be able to log on to a special CDNow site where they can enter a code and create a custom CD of songs from 135 artists across several categories.


The program will be supported online by CDNow and with point-of-purchase materials nationwide.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above